The Cruyff Turn. Total Football. The European Pele. Happy Birthday to the late great @johancruyff ! The Dutch FA famously bowed down to Cruyff after he refused to wear the three stripes of @adidasfootball at the 1974 World Cup, due to his @puma sponsorship. He donned Puma’s iconic ‘King Boots’ whilst wearing two stripes. After constantly being seen with the stripes, it became part of his identity along with his No.14. The typeface used for his autobiography ‘My Turn’ is Herb Lubalin’s ITC Avant Garde Gothic, the typeface we have adopted as part of the Elastico identity.