"Wake up and smell the coffee!" The polluting nature of the fashion industry is no joke with an estimated 57% of all discarded clothing ending up in landfills 🚮 Stats like these has spurred @rensoriginal to create the world's first #coffeesneaker aka sneakers👟 made out of used coffee grounds ☕️ It is estimated that around 2bn cups of coffee are consumed everyday with the used grounds ending up in landfill. #rens combines fabric made from coffee grounds - around 300g - with up to 6️⃣ recycled plastic bottles to create a material light and durable enough to use for footwear. Rens are moisture-wicking thanks to the coffee and the upper layer dry-fast feature. Furthermore they absorb foot sweat and release it through the fibres and out of the shoe meaning that they remain odour-proof! So far they come in 9️⃣ different colours including, black, red, pink and white. Rens has launched a @kickstarter campaign to help fund production with the deadline for completion ending in November 2019. ---> Head over to their page to help fund the next sneaker generation! . . #sustainablefashion#sustainablefootwear#footwear#sustainablesneakers#sneakers#coffee#ecodesign#sustainbledesign#design#apparel#accessories#ecofashion#freethinkers#innovation#innovate#shoes#ecoshoes#streetwear
This sneaker is inspired by the sacred flower of the Incas called cantuta, although in Cuzco people know it more by its Quechua name, qantu. It is native to the Andes of Peru and Bolivia. It is said that whenever the Inca participated in a ritual or ceremony his path was adorned with these flowers like a carpet as a sign of respect. The cantuta flower was also used in the warachicuy, the great ritual of coming of age. It adorned the foreheads of the youth who had to undergo tests of bravery and physical resistance in order to pass into adulthood and become considered warriors. This will be available in only size 7-7.5 Tag your friends!